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"They anticipate things that the client
hasn't even realized they need. Things that
save you
money, make you look good,
and make the process easier."
— Lesley Wylie
Americas Marketing Manager
IBM Printing Systems
Canada
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What happens before the event is crucial to a successful event.
Sit with us and discuss your goals, your budget and your marketing plan.
Then we make it happen. You focus on content.
Strategic Planning:
- Identify markets and select shows
- Determine show goals that integrate with your current marketing plan
- Profile attendees and target prospects
- Create show messages and theme
- Design exhibit layout and traffic patterns
- Manage in-booth entertainment and presenters
- Assist with promotional activities
- Leverage partnerships with other exhibitors to enhance your show presence
- Manage lead acquisition
- Plan "Second Show" activities
- Budgeting
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